Why we built ValueWE
After 25+ years of training and coaching B2B sales teams on value selling, we kept running into the same bottleneck: the methodology works, but execution is slow. Most teams understand the framework. The problem is that building a rigorous value case — from industry research to ROI quantification to a compelling value proposition — takes weeks of manual work per opportunity.
That's fine for the three biggest deals in your pipeline. But it means the other twenty don't get the same treatment. Reps skip the research, eyeball the numbers, and walk into meetings with generic slides instead of quantified value arguments — not because they don't know better, but because they don't have the bandwidth.
ValueWE is what happens when decades of consulting methodology meet AI. It's a system that walks B2B commercial teams through every step of the value-selling process — structured, fast, and repeatable. What used to take weeks now takes hours. Every rep on the team can build a high-quality value case for every meaningful deal, with the same rigor we bring to our consulting engagements.
Double Loop GmbH
ValueWE is built by Double Loop GmbH, a B2B management consultancy specialising in value selling, value pricing, and value capture for industrial companies. Founded in 1998 as a spin-off from the Chair of Marketing at RWTH Aachen University, the firm has spent over two decades helping companies in chemicals, ingredients, and manufacturing sell on value instead of price.
Based in Aachen, Germany, with an international team spanning Europe, Asia, and the US, Double Loop combines deep industry expertise with hands-on training and coaching. Our client work with global chemical, ingredients, and specialty manufacturers is where the methodology behind ValueWE was developed and pressure-tested — in real sales conversations, not in a lab.
ValueWE is the product of that experience: the same structured approach we teach in our consulting engagements, encoded into software so every sales professional can apply it — every day, on every deal that matters.